PRIVACY AND DATA PROTECTION POLICY – AMELIA RÚA

At Amelia Rúa, we take the trust you place in us very seriously, not only when choosing our garments, but also when sharing your data. Your privacy is an absolute priority in our studio. We treat your information with the utmost care, confidentiality, and in strict compliance with current data protection regulations.

Access to and use of this website grants you the status of User and implies acceptance of the conditions described in this Privacy Policy.

1. Who is the data controller?

The data controller responsible for the processing of personal data collected through this website is Amelia Rúa.

• Website Owner: Amelia Rúa

• Privacy Contact: Contacto@ameliarua.com

For any doubts, queries, or procedures related to your data, our customer service team is fully at your disposal at the indicated email address.

2. Why does Amelia Rúa have the right to process your data?

At Amelia Rúa, we process your personal data under fully legitimate bases, primarily to manage your orders and provide the services you request through our online store.

We want you to have control at all times: if you have given your consent for any specific purpose (such as receiving updates or promotions), you may withdraw it whenever you wish. You only need to send us an email at Contacto@ameliarua.com, without this affecting the lawfulness of the processing carried out prior to withdrawal.

3. For what purposes do we use your personal data?

We will use the information you share with us for the following purposes, provided we have your prior consent:

• Service Management: Processing your purchases, managing shipments, responding to your customer service queries, and ensuring a smooth shopping experience.

• Brand Communications and Newsletters: Sending you the latest trends, exclusive offers, and news from Amelia Rúa. These commercial communications will be carried out via email, SMS/MMS, telephone calls, or equivalent electronic means.

4. Accuracy and Updating of Your Data

To ensure that your orders arrive correctly and that we can offer you the best service, as a User you guarantee that the data provided is true, accurate, and complete. Likewise, you undertake to notify Amelia Rúa of any relevant changes to it.

The User shall be solely responsible for any damage or harm resulting from providing false or inaccurate data. Amelia Rúa reserves the right to withdraw access to services from users who provide false information, without prejudice to any corresponding legal actions.

5. How Long Will We Retain Your Data?

Your personal data will be kept as long as you remain a member of the Amelia Rúa community and do not request cancellation of our services.

Once you decide to unsubscribe, and in accordance with the law, Amelia Rúa will keep the information blocked during the statutory limitation periods established by tax and consumer regulations prior to its definitive deletion.

6. Your Rights Regarding Your Personal Data

As the owner of your data, you have full right to decide upon it. At any time, you may request:

• Access: To know what data we hold about you.

• Rectification: To correct any data that is inaccurate.

• Erasure: To request that we delete your data from our systems.

• Restriction and Objection: To limit the use we make of your data or object to a specific processing activity.

• Portability: To receive your data in a structured format to transfer it to another entity.

• Automated Decisions: To request not to be subject to decisions based solely on automated processing.

To exercise any of these rights, you only need to send an email to Contacto@ameliarua.com, detailing your request and attaching a copy of your identity document to verify your identity.

If at any time you consider that the processing of your data does not comply with the law, you have the right to file a complaint with the competent Supervisory Authority (in Spain, the Spanish Data Protection Agency - AEPD).

7. Data Security and Confidentiality

Protecting your information is a fundamental pillar at Amelia Rúa. We have implemented rigorous technical and organizational security measures to prevent the loss, misuse, alteration, theft, or unauthorized access to your data, granting access solely to strictly authorized personnel.

Although digital security measures are not 100% impregnable, we are firmly committed to complying with the duty of secrecy, confidentiality, and secure processing, including international data transfers necessary for your order logistics.

Your Responsibility: If you create a user account with a password to make your purchases, you are responsible for maintaining its confidentiality. We request that you notify us immediately at Contacto@ameliarua.com if you detect any unauthorized use of your account.

8. Third-Party Website Links

Our store may contain links to other websites (such as payment gateways or social networks). Amelia Rúa is not responsible for the privacy policies or data processing carried out by these third parties; therefore, we recommend reviewing their respective policies when visiting them.

9. Notifications and SMS Marketing

At Amelia Rúa, we value your space and privacy. If you decide to join our SMS alert service, we will use your information exclusively to send you notifications directly related to your shopping experience: order confirmations, shipping updates, product review requests, and abandoned checkout reminders.

Use of Cookies for the Cart: Our website uses tracking cookies that detect if you have added items to your shopping cart, even if you do not complete the checkout. This technology helps us identify the optimal time to send you an SMS reminder message and make it easier for you to return to your fashion selection.

10. Updates to This Policy

Amelia Rúa reserves the right to modify or update this Privacy Policy to adapt it to legislative developments or changes in the operation of our online store. We recommend reviewing it periodically to stay informed of the most recent version. In the event of changes that significantly affect your rights, we will notify you accordingly.

11. Inquiries, Questions, and Suggestions

If you have any questions regarding the content of this policy or how we treat your personal information, we are delighted to assist you at: Contacto@ameliarua.com

By browsing our website, interacting with our services, or completing a purchase process, you declare that you have been informed of our data protection terms and accept the processing thereof by Amelia Rúa in the manner described herein.